Result story
115 bottles sold before the first shipment
RUUB built a bilingual pre-order shop for Schotman’s first peated rum, aligned with stock, country rules and later fulfilment.
- Stock reserved immediately. Shipping only at fulfilment.
- Country rules applied to billing and delivery addresses.
- Products, forms and checkout in two languages.
The story
Schotman wanted to start selling while the first rum was still being bottled. This was not a standard shop: stock had to be reserved immediately, while shipping labels could only be created much later. Excluded countries also had to stay blocked when customers entered a different billing or delivery address.
RUUB built one bilingual pre-order flow across products, forms and checkout. Stock was reserved as soon as an order entered processing, shipping stayed separate until fulfilment was possible, and country rules applied to the entire order. Schotman could launch with control, recording 115 bottles sold in the first release.
First release
- Bottles sold
- 115
Sold through the bilingual pre-order shop.
Questions
Can I sell before my product is ready?
Yes. A clear pre-order flow tells customers what they are buying and when you will deliver.
Can I control where I sell?
Yes. Age and country rules are enforced at checkout.
Can the shop follow our fulfilment process?
Yes. Stock, order status and shipping follow your operational process.
Launching before everything is ready?
RUUB builds the shop around your timing, stock and fulfilment.
info@ruub.eu